Program 2017

The names of speakers who have allowed their presentations to be posted are in RED font. Click on their name to open their presentation.


10:00 am – 6:30 pm
Welcome and Opening Remarks

Jerry Kelly, National Business Development Manager, Sealed Air Corporation, Conference Co-Chair
Tom Sargent, Vice President, Retail Support - West, Meat and Seafood Merchandising, Albertsons Companies, Conference Co-Chair

1:00 pm – 1:15 pm
Meat Matters Most!
Meat is crucial to total store success. It is a key differentiator in the eye of the shopper and a big, growing and profitable department for the retailer. Getting meat right requires a keen understanding of the shopper and marketplace trends. Previewing the 2017 Power of Meat, our signature closing session, Anne-Marie will share a few of the top findings and how they tie in with the conference sessions and events to optimize your scheduling and attendance.
1:15 pm – 1:30 pm
Opening General Session: Agriculture: Trends, Topics, and Tomorrow
Join us for a thoughtful, entertaining discussion on current events, consumer concerns, regulatory battles, and societal issues affecting the business of Agriculture.  This high-energy presentation will look at what Ag does well and where Ag is losing the battle, with sources and stories that are sometimes overlooked by mainstream Agriculture.  Hear about challenges and opportunities for the industry, such as consumer opposition to GMOs, the shopping habits of suburbia, why the “cheap food argument" is outdated, how Ag can thrive by realizing there are two sets of global consumers, and why the future is bright. You’ll get an update on the state of Agriculture, with real-world examples that will make you both think and laugh.  
Damian Mason, CSP, Business and Agriculture speaker
1:30 pm – 2:30 pm
2:30 pm – 2:45 pm
Concurrent Workshops
2:45 pm – 3:30 pm
Regulatory Update
Government policies and regulations have far-reaching effects on all segments of the meat industry. Get the latest information on issues of importance to both retailers and processors from NAMI and FMI leading experts in regulatory issues. Topics of discussion include the impact of new labeling initiatives for meat and poultry, pending petitions concerning FSIS adulteration policy, FSIS Listeria Monocytogenes pilot project, animal welfare issues, and warning labels, the impending IARC monograph and its potential impact, in-store menu labeling and other relevant FDA initiatives and priorities. The session will help attendees understand the impacts of the various regulations, and what to be prepared for in the coming year.
Personalized Nutrition- An Industry Disruptor?
Food manufacturers and retailers are investing significantly to capitalize on today’s consumer trends of fresh, local and natural.  However, with diet-related chronic disease continuing to skyrocket, these trends will continue to shift, and more radical dietary and nutritional approaches will be required to ensure healthy aging.  One potential – and disruptive – shift will be personalized nutrition.  The philosophy is simple:  people digest and process the same food differently, thus diets and nutrition must be tailored to the individual.  While still relatively in its infancy, personalized nutrition is rapidly evolving, and food manufacturers and retailers are well-positioned to capitalize on it.  Attend this session to learn the latest about personalized nutrition and get a strategic framework to address this trend with increases sales and profits. 
The Farmer’s Perspective and Industry Transparency
The story of meat production begins on the farm, with the people that grow and care for the animals that eventually end up as product on retail shelves. In this session, attendees will have the opportunity to hear first-hand from beef producers about their daily work, including the decision-making that affects the quality, safety and price of retail meat products. Take advantage of this opportunity to learn about various beef production systems, and to ask questions about the issues ranchers deal with each day.

Gary Price, 77 Ranch
Matt Byrne, SunFed Ranch
Joan Ruskamp, J&S Feedlot
Nikki Richardson, Director, Reputation Management, National Cattlemen's Beef Association.

3:30 pm – 3:45 pm
General Session: The Power of Servant Leadership
Servant Leadership is currently practiced in some of America’s most admired and successful organizations including Starbucks, Southwest Airlines, AFLAC, Nestlé, Marriott and all branches of the US Military.   Servant Leadership, a values and relational based approach to leadership, seeks to create a high-trust culture and involves identifying and meeting the legitimate needs (as opposed to wants) of those entrusted to the care of the leader.  Learn about the principles of servant leadership and the skills you can build to improve productivity, creativity, commitment, employee retention, customer service, customer satisfaction, and the bottom line.
3:45 pm – 4:45 pm
Welcome Reception
4:45 pm – 6:45 pm
7:00 am – 5:00 pm
7:00 am – 8:00 am
General Session: Market Outlook for Meat and Poultry
The economic impact of changing meat, poultry, and livestock supply and demand conditions provide challenges for producers and retailers alike. This session will take an in-depth look at the beef, pork, and poultry markets and explore how factors including weather, animal health, and changing export markets continue to impact domestic availability and prices. Understanding changes in consumer spending and worldwide economic trends, combined with the knowledge of what to expect in livestock markets, will help you prepare for the coming years.
8:00 am – 9:45 am
9:45 am – 10:15 am
Concurrent Workshops
10:15 am – 11:00 am
Market Outlook: Extended Q&A
This session will provide extended time in a smaller group setting for questions and discussion with the Market Outlook speakers Paul Aho, Randy Blach, and Steve Meyer. Attendees will have the opportunity to further learn from their expertise on market conditions for beef, pork, and poultry.
Making Modern Marketing Work for You
Communicating the Story to Consumers
Today’s consumer has a heightened interest in their food and many are actively seeking information about where their food is grown and raised. But how do retailers engage with consumer conversations on food and help them feel connected to the farmers raising the meat they are purchasing? How do retailers address authentic consumer questions and do so at the meat case? The pork industry will serve as an illustrative, real-world case study for this session using examples of on-pack labels, in-store point-of-sale materials, and online consumer engagement opportunities. Session attendees will learn first-hand successes and challenges of consumer engagement and will leave the session with next steps to use in their stores.
11:00 am – 11:15 am
General Session: After the Earthquake: The New Scene in Washington
After an exhausting election year, we have a new president and some new faces in Congress.  Will they work together better than the last “team of rivals” in the federal power structure?  Do they even see the nation’s problems the same way?  How will agriculture policy and essential government services such as meat inspection and other functions of USDA and FDA be affected?  As senior editor and correspondent on NPR’s Washington Desk, Ron Elving covers the stories, the issues, and the people driving Washington decision-making. In his engaging style, Ron will discuss where things stand on the Hill, in the Executive Branch and in the broader body politic.
11:15 am – 12:30 pm
Exhibit Hall Open (includes Lunch and Reception on Exhibit Floor)
12:30 pm – 5:00 pm
7:00 am – 8:00 am
7:00 am – 10:00 am
General Session: Meat Consumer Segmentation
This session will offer an in-depth look at today’s meat consumer segments and provide an understanding of how these segments differ, what characteristics drive those differences and how you can leverage this information to better target your customers.  The U.S. consumer market is significantly different today compared to a few years ago. There are more generational and ethnic groups living in the U.S. than ever before and this age/ethnic diversity is influencing food consumption in general and meat consumption in particular. Along with examining the size and demographics of today’s different meat consumer segments, the session will explore how personal attitudes and opinions affect meat usage, purchasing behavior, and perceptions of meat products and brands.  
8:00 am – 9:00 am
9:00 am – 9:15 am
Concurrent Workshops
9:15 am – 10:00 am
Food Safety Modernization Act- What the Meat Department Needs to Know
The Food Safety Modernization Act is the most significant change to the Food Drug and Cosmetic Act in over 70 years.  The Act did not change the division of foods regulated by FDA and USDA. However, it is important for everyone in the food industry to know the basics about FSMA and to understand any provisions that might impact their operations.  Dr. Gary Acuff, a food safety expert from Texas A&M and a FSMA Trainer, will talk through the regulation and any overlapping provisions.
The Impact of Organic and No Antibiotics Ever Positioning on Total Store Sales
Organic and No Antibiotics Ever (NAE) meat claims continue to grow at rates far exceeding today’s overall meat and poultry business. Consumer adoption and belief in these claims has propelled fresh chicken sales of products with these consumer-demanded benefits to now account for nearly one in five dollars in this growing and important segment.  Retailers are including NAE and Organic in their assortment of product offerings, as they not only drive importance in their home department, but also are a catalyst for sales across the store.  Via IRI’s NaturaLink segmentation, manufacturers and retailers will understand who these early-adopter consumers are, their impact on the meat department, and how to market to them and others to further the adoption of products promoted with these attributes.  
Emerging Consumer Concerns and Issues Management
The next breaking news food safety incident could happen tomorrow. Will the affected company be prepared to address the public through the news media? What about managing social media channels? How does a brand protect its reputation even when things go wrong? In an era of fake news and reporters looking only for the next headline, an affirmative and proven approach to proactively managing a crisis situation is the best defense against a bad situation. Managers have more tools at their disposal than they may know, however.  Steps can be taken and proven models can be used to ensure interactions with the media result in positive outcomes, even when the subjects are difficult or complex. For 27 years, Jeff Hahn has been on the wrong side of the camera. As a corporate spokesperson and agency principal, he has represented dozens of clients in the news. Jeff’s models-based approach will take us inside actual case studies to illustrate how a proactive approach to crisis communication can be developed. This workshop will include engaging video examples and a simulator exercise for attendees.
10:00 am – 10:15 am
Closing General Session: The Power of Meat: An In-depth Look at Meat through the Shopper’s Eyes

It’s an upside-down world. After years of growing dollars in a volume-challenged marketplace, deflation is profoundly changing the meat purchase yet again. Join us for our number one-rated session for nine years running to see how buying patterns, consumer interest and trends are shifting. The Power of Meat is the peer-recommended, highly-valued update on our category’s path to purchase, starting with the influence of megatrends and pre-trip planning through in-store tactics and ways to better meet consumer needs.

  • Is shopper interest for transparency still growing and what influence do megatrends have?
  • How important are promotions and pre-trip planning in today’s deflationary environment?
  • Are alternative channels continuing to make inroads?
  • How does the meat purchasing decision stack up? Has the interplay of price, quality, convenience, nutrition and service changed in today’s marketplace?
  • What are areas of strength and opportunity as we work to maximize satisfaction, sales and profits?

Join us for the can’t-miss state of the industry review to see our world through the eyes of the shopper.

10:15 am – 11:30 am

Sponsoring Organizations