2019 Program

Printable Program

10:00 am – 6:00 pm
Women in Meat Retail Networking Lunch
11:30 am – 12:30 pm
Welcome and Opening Remarks
12:45 pm – 1:00 pm
Meat Matters: Perspectives from NAMI and FMI Leadership
1:00 pm – 1:30 pm
Keynote Address: The Great ReWrite
We are living in a unique moment in history, when revolutionary change in all sectors is occurring at a frenzied pace. This massive scale of disruption has understandably left organizations on shaky footing, struggling to engage consumers and employees alike and stay relevant. Those that learn to adapt, those that allow themselves to be “rewritten” for the modern day, will survive and prosper. Those that do not will collapse. Leonard Brody explains how to deal with the questions the future holds, and how organizations can harness the uncertainty they’re faced with and turn it into excitement, innovation, and success.
Leonard Brody, Two Time Emmy Nominee, Chairman of Creative Labs & Two Time Best-Selling Author
1:30 pm - 2:30 pm
2:30 pm - 2:45 pm
Concurrent Workshops
2:45 pm – 3:45 pm
Trends in Cooking Technology: What’s Hot and What’s Next
Today’s consumers are looking at the latest technology to help them solve their need for easy, flavorful and healthy family meals while increasing their confidence in the kitchen. Current and future trends related to cooking technology will be discussed while demonstrating a variety of small appliances on the market that can help drive sales of various meat cuts and poultry products. Examples of successful ways to engage consumers with “educational selling” partnerships between suppliers, appliance manufacturers and retailers will be included.
Regulatory Update
Federal, state and local regulations all impact the meat and poultry industry and how we run our businesses and sell to our customers. Get the latest information on issues of importance to both retailers and processors from NAMI and FMI leading experts in regulatory issues. Topics of discussion will focus on what we need to know about meat and poultry including food safety policies, performance standards and publishing of data, pending petitions concerning FSIS adulteration policy, FSIS Listeria Monocytogenes pilot project, animal welfare issues, labeling policies, antibiotics and residue testing and other relevant USDA initiatives and priorities. The session will help attendees understand the impacts of the various regulations, and what to be prepared for in the coming year.
Food Transparency Today: A Dialogue with the Poultry Industry
Transparency in food communications is not a new or novel concept. Its table-stakes for anyone in the food business. However, transparency and what it means to consumers has evolved over the years. Today, transparency is different than it was five years ago. As food executives, it’s our duty to listen to consumers and adapt to the new reality. Success in the food industry – today more than ever – is contingent on the trust a company or industry builds with its consumers, and transparency is the key linkage between the two. Hear from leaders in the broiler and turkey industries about what transparency means to them and how they are adapting to deliver transparency today. Virtual Reality tours of a poultry hatchery, farm and processing plant will be available towards the end of the session.
Lauren Arbogast, Broiler Chicken Farmer & Educator, Harrisonburg, Virginia
Don Steen, Turkey Farmer & Former Director of the Missouri Department of Agriculture, Eldon, Missouri
Moderator: Bill Zucker, Managing Director, Food Industry Leader, Ketchum
3:45 pm – 4:00 pm
General Session: The Power of Meat 2019: An In-Depth Look at Meat through the Shoppers’ Eyes
The Power of Meat is the peer-recommended look at the meat retail world through the eyes of the consumer. By combining shopper input with real-life sales results, the Power of Meat outlines red flags as well as opportunities in a market that is increasingly influenced by demographics, technology and megatrends. The 14th edition of the study takes a step back from the tactical execution at the meat case to gain a better understanding of how meat fits into the changing food landscape. How can we optimize meat’s role in the new ways of living, shopping and eating?
  • How we live: Influenced by ethical and healthy living, food choices are increasingly influenced by “want” versus “need.” What are shoppers’ views on animal welfare, plant-based eating and the various production attributes?
  • How we shop: Influenced by the Millennial generation, shoppers’ approach to shopping trips, store choices and online shopping is fundamentally changing. How do we ensure meat stays front and center?
  • How we eat: From Pinterest and instant pots to meal kits and value-added meat, convenience and technology are changing how America cooks and eats. What changes can the industry make to bring solutions offering the utmost relevance?
Optimizing meat sales means meeting shoppers in their changing ways of approaching food. Join us for the number-one rated session for 11 years running in its new Sunday time slot.
4:00 pm – 5:15 pm
Welcome Reception
5:15 pm – 7:15 pm
7:00 am – 5:00 pm
7:00 am – 8:00 am
General Session: Market Outlook for Meat and Poultry
World and U.S. economic conditions, trade disagreements and agreements, supply and demand. There is a myriad of forces at play for producers, processors, retailers and consumers in U.S. meat and poultry markets. This session will look at those factors – and others – in the beef, pork and poultry markets and how they will impact your operations in 2019 and beyond.
8:00 am – 9:45 am
9:45 am – 10:15 am
Concurrent Workshops
10:15 am – 11:15 am
Transportation: Strategies for Success
Today’s trucking industry is influencing how purchasers of transportation (shippers) go to market with their freight. The recession influenced both the shipper and carrier communities. As a result, most companies are now more sophisticated – focused on efficiency and leveraging technology, data and business analytics. Because of this, the trucking community is much more selective about the freight and customer relationships it seeks. Shippers are finding they need to differentiate their business and the relationship experience. This discussion offers insights on the trucking marketplace, supply chain influences to a transportation budget, and transportation strategies that research suggests can improve cost and service in the truckload space to more reliably deliver on-time and in full.
Social Media Now: Strategies for Customer Engagement
By now, everyone knows the importance of having a social media strategy. But do you know what is working and what is influencing shopper behavior? This session will pull from the experiences of a panel of retailers and suppliers with well- developed social media strategies to see what’s working, what isn’t, and how to figure out what consumers want to gain through social media interactions. The discussion will be centered on the strategy that ultimately influences loyalty and purchasing decisions. Learn effective ways to tell your story to customers and get them engaged in the information and products you have to offer.

Moderated by Jessee Jones, Associate Director, MarTech, Midan Marketing
Panelists: Hilary Gerard, Retail Beef Brand Manager, Cargill
Kent Harrison, Vice President of Marketing and Premium Programs, Tyson Fresh Meats
Paula Skladanowski, Social Media Manager, Heinen’s
Carrie Stanley, Director of Advertising and Marketing, Associated Grocers, Inc.

Meal Kits: Where Are We Now?
Meal kits are one of the hottest trends in the fresh-focused consumer evolution. This fast-paced category continues to evolve in every aspect, from how and where meal kits are purchased to what’s included in the box. In this session, Meagan Nelson from Nielsen will share insights into what’s happening in this space, including the current market environment and trends, in-store sales performance, and consumer preferences – hot off the press from Nielsen’s second annual meal kit survey. Once Meagan has covered where we are now, she will then turn to a panel of industry experts to hear their thoughts on what the future holds for this ever-changing category.
Meagan Nelson, Associate Director, Fresh Growth & Strategy Team, Nielsen
Panelists: Ashli Blumenfeld, Owner and President, Standard Meat
Uwe Voss, Chief Operating Officer, HelloFresh
11:15 am – 11:30 am
AI in the Food Chain: How Companies are Using Disruptive Technologies to Win in the Meat Aisle
Artificial intelligence has fundamentally changed the market dynamics that are driving the industry and improved our understanding of customer needs. Successful application of these disruptive technologies can be the difference between winning and losing with your customers. Learn about the key ingredients of AI and how they can be put together to anticipate customer needs and improve sales. Hear about how companies have already used these technologies to revolutionize their businesses and change the consumer experience and understand what it takes to get started on your own AI journey.
11:30 am – 12:30 pm
Exhibit Hall Open(Includes Lunch and Reception on Exhibit Floor)
12:30 pm – 5:00 pm
7:00 am – 10:00 am
7:00 am – 8:00 am
Omnichannel to Enhance the Customer Experience
Consumers have long sought omnichannel food retail experiences. New technological innovations are making it possible for retailers and suppliers to finally meet this consumer demand. Even as retailers focus on the fallout from large scale adoption of ecommerce, the industry is on the verge of yet another major reconfiguration. The steps taken today to deliver integrated online and offline shopping experiences could intensify the competition for customer mindshare and wallet-share tomorrow. Learn about some of the long term strategies that could impact how meat is sold as well as some of the "no regret" moves everyone in the meat industry should be evaluating now to prepare for what comes next.
8:00 am – 9:00 am
9:00 am – 9:15 am
Concurrent Workshops
9:15 am – 10:15 am
Alternative Meat Products: A Closer Look
The growth and development of cell based meats and plant based meat alternatives is top of mind for many in the food industry. Retailers are watching how these products are expanding into the marketplace and wondering how consumers and regulators will respond to and drive this emerging food trend. This session will take a closer look at the products being developed, available market data on consumer demand, and the regulatory implications and challenges for these new high profile food products.
Leaders of Tomorrow Panel Discussion
Finding and keeping good talent is a challenge throughout the meat retail chain, and employers are more motivated than ever to hold on to quality employees. This session will feature three winners from the AMC Leaders of Tomorrow program, and provide a forum for learning about what has helped these young people succeed and thrive in the meat retail business. Attendees will hear what motivates these high performers, how they think the industry can attract more talent, and how they have been helped and encouraged to further their careers. Don’t miss this chance to find ideas to improve your own recruiting and retention efforts.

Moderator: Alex Corbishley Director, Meat and Seafood, Target Corporation
Ruben Amaya, Procurement Manager – Meat Deli & Seafood - Southern California Division, Albertsons
Anthony Frorenza, Pacific Northwest Sales, Superior Farms
Kelsy Olson, Brand Manager, Smithfield Foods

Preparing the Meat Industry for a Waste-Free Future
This session will spotlight several major industry-changing trends and challenges and their implications for the meat industry. Learn how the rise of e-commerce, technology, and sustainability are impacting meat retail and processing, and how the industry can respond to help build a profitable, efficient, and waste-free future. You’ll get insights on this changing global landscape, as well as diverse examples of how innovation and a renewed way of thinking can help build the most sustainable meat supply chain possible for the future.
10:15 am – 10:30 am
Closing General Session: Back to Governing in the Crosswinds
The midterm elections brought the return of divided government in Washington. Does that mean gridlock? Presidents Reagan, Clinton, George W. Bush and Obama all managed to work with the opposition party and all won second terms. What will we see in the current (116th) Congress ? What will it mean for farm policy and regulation regimes? What about trade tensions and reciprocal tariffs? Will there be shutdowns over spending and the debt ceiling? And what’s coming in 2020 and beyond? As senior editor and correspondent on NPR’s Washington Desk, Ron Elving covers the stories, the issues, and the people driving Washington decision-making. In his engaging style, Ron will discuss where things stand on the Hill, in the Executive Branch and in the broader body politic.
Ron Elving, Senior Washington Editor and Correspondent, National Public Radio
10:30 am – 11:30 am
AMC Planning Committee Debrief Meeting
12:00 pm – 1:30 pm

Sponsoring Organizations