GAYLORD OPRYLAND
RESORT AND
CONVENTION CENTER

NASHVILLE, TENNESSEE

FEBRUARY 24-26

Meat Conference 2013 Register

Program 2013

Meet the AMC Planning Committee

See all of the sessions

SUNDAY, FEBRUARY 24

TIME	GENERAL AGENDA
10:00 am – 6:00 pm	Registration
1:00 pm – 1:15 pm	Welcome and Opening Remarks >> Jim Beauvais, Vice President, Meat & Seafood, Roundy’s Supermarkets Inc. >> Matt Monkiewicz, Vice President, Marketing, Kayem Foods Inc.
1:15 pm – 2:15 pm	Opening General Session Recipe for Success: Down Home with The Neelys >> Gina and Pat Neely, Restaurateurs and Food Network Celebrities
2:15 pm – 2:30 pm	Break
2:30 pm – 3:30 pm	General Session Making Safe, Affordable, and Abundant Food a Global Reality >>Jeff Simmons, President, Elanco
3:30 pm – 4:30 pm	General Session Unwrapping the Food Culture >>Harvey Hartman, Founder, Chairman and CEO, The Hartman Group
4:30 pm – 6:30 pm	Welcome Reception Co-sponsored by Tyson Foods, Inc. and Certified Angus Beef LLC

MONDAY, FEBRUARY 25

TIME	GENERAL AGENDA
10:00 am – 6:00 pm	Registration
7:00 am – 8:00 am	Breakfast
8:00 am – 10:00 am	General Session The Economy and Its Impact on your Business >> Paul Aho, Ph.D., President, Poultry Perspective >> Randy Blach, CEO, CattleFax >> Steve Meyer, Ph.D., President, Paragon Economics, Inc.
10:00 am – 10:15 am	Break
10:15 am – 11:30 am	Concurrent Workshops (3) - Crisis Management: Fact vs. Fiction >> Sue Borra, Senior Vice President of Communications, Food Marketing Institute >> Eric Mittenthal, Vice President, Public Affairs, American Meat Institute - Demystifying the Meat Case for Today's Confused Consumer - Part 1 >> Patrick Fleming, Director, Retail Marketing, National Pork Board >> Jim Henger, Executive Director, Retail, National Cattlemen's Beef Association >> Michael Uetz, Principal, Midan Marketing - The Meat Department's Role in Total Store Health >>Sherry Frey, Vice President, Account Services, Nielsen Perishables Group
11:30 am – 1:30 pm	Luncheon Innovative Technology Solutions Exhibit
1:30 pm – 2:45 pm	Concurrent Workshops (3) - Improving Partnerships through Industry Collaboration >> Jeff Trafford, Director, U.S. Market Development, Canada Beef, Inc. >> Randy Whittemore, Executive Account Manager, Certified Angus Beef, LLC >> Patrick Walsh, Senior Vice President, Industry Relations, Education & Research, FMI - Demystifying the Meat Case for Today's Confused Consumer - Part 2 >> Patrick Fleming, Director, Retail Marketing, National Pork Board >> Jim Henger, Executive Director, Retail, National Cattlemen's Beef Association >> Dave Shepard, Founder, Meat Solutions - In-Store Approaches to Reach Your Customers >> Jim Ethridge, Executive Diretor, B2B Marketing, National Cattlemen's Beef Association >> Rob Kirchofer, Retail Marketing Manager, National Pork Board >> Mike Muccio, Vice President, Sam's Club Demo Program, Shopper Events
2:45 pm – 3:00 pm	Break
3:00 pm – 4:00 pm	General Session The Politics and Current Affairs of 2013 >> Ron Elving, Senior Washington Editor, National Public Radio To request a copy of Mr. Elving's presentation, click here.
4:00 pm – 7:00 pm	Product Tasting Reception

TUESDAY, FEBRUARY 26

TIME	GENERAL AGENDA
7:00 am – 10:00 am	Registration
7:00 am – 8:00 am	Breakfast
8:00 am – 9:15 am	Concurrent Workshops (3) - Regulatory and Food Safety Update >>*Betsy Booren, Ph.D., Chief Scientist, American Meat Institute* >>*Hilary Thesmar, Ph.D., Vice President, Food Safety, Food Marketing Institute* - Mobile Technology: Strategies for Success >>*Sylvain Perrier, President & CEO, Mercatus* - Category Management: A Delicate Balance >>*Rick Dawrant, President, Lucid Partners*
9:15 am – 9:30 am	Break
9:30 am – 11:00 am	General Session The Power of Meat: An In-depth Look at Meat Through the Shoppers’ Eyes Co-sponsored by Cryovac-A Division of Sealed Air >> *Anne-Marie Roerink, Principal, 210 Analytics, LLC* >>*Panel of Industry Experts*

2012 American Meat Institute together with Food Marketing Institute.