Program
| GENERAL AGENDA | CENTRAL TIME |
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Leaders of Tomorrow Reception and Dinner
Invite only
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6:00 pm – 8:30 pm |
| GENERAL AGENDA | CENTRAL TIME |
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Registration Open
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10:00 am – 6:00 pm |
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Networking Luncheon: Carving the Future: How Women's Employee Resource Groups are Transforming Meat and Poultry Workplaces
(Advanced Registration and Ticket Required) |
11:00 am – 12:30 pm |
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Welcome and Opening Remarks
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1:00 pm – 1:15 pm |
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What's In Store: Tracking Trends in the Age of Change
In this forward-looking session, we'll explore the intersection of macro trends and the meat retail industry. We'll delve into the transformations in technology, culture and consumer behaviors that are reshaping the industry and discuss practical strategies for retailers and brands to maintain long-term relevance, embrace change and foster innovation. |
1:15 pm – 2:15 pm |
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Break
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2:15 pm – 2:45 pm |
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The Power of Meat 2025
This year we are celebrating the 20th year of The Power of Meat!! Join Anne-Marie Roerink from 210 Analytics for this must-attend, peer-recommended session that takes an in-depth look at meat perceptions and realities. This year’s study focuses on the big themes dominating the meat and poultry landscape, including affordability, permissibility and favorability. Join to see what worked and what didn’t in 2024, with lessons for success in 2025. Anne-Marie’s insights will challenge your thinking about how the meat industry can help overcome the overriding focus on price and promotions. Don’t miss the consistently top-rated session that will inform your company’s success in the coming year! |
2:45 pm – 4:00 pm |
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Break
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4:00 pm – 4:30 pm |
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Concurrent Workshops
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4:30 pm – 5:30 pm |
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The Power of Meat 2025 After Party: 20th Anniversary Edition
Didn’t get enough of The Power of Meat 2025 during our main stage session? Still have burning questions you want to ask? This is your opportunity to submit any and all questions and get the answers from Anne-Marie Roerink, author and presenter of the Power of Meat along with one or more special guests who will add their own perspectives to POM insights. This interactive Q&A session is always a party, and this year is sure to be no different. |
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Regulatory and Policy Update
Hear up to date information on issues of importance to both retailers and processors from leading experts. Expert presentations will focus on groundbreaking issues in meat and poultry and may include information about the Farm Bill, state animal welfare laws, greenhouse gas emissions, antibiotic residue testing, packaging regulations, labeling issues and more. This fast-paced session will cover a variety of topics at a high level for awareness and allow time at the end for you to ask the experts to dive deeper on matters of particular interest. No matter what your role is in the industry, you will take away knowledge to help you be prepared for the coming year. |
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Emerging Issues: Nutrition, Sustainability and Labeling
This session will explore the vital intersection of nutrition and sustainability within the meat industry, alongside the challenges of effectively labeling and communicating these concepts to consumers at point of sale. Expert speakers will share insights into how to align industry practices with consumer expectations and communicate them within a dynamically changing regulatory landscape. |
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Welcome Reception
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5:45 pm-7:45 pm |
| GENERAL AGENDA | CENTRAL TIME |
|---|---|
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Registration Open
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6:30 am – 5:00 pm |
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Breakfast
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7:00 am – 8:00 am |
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2025 Market Outlook for Meat and Poultry
World and U.S. economic conditions, trade disagreements and agreements, supply and demand. There are multiple forces at play for producers, processors, retailers and consumers in U.S. meat and poultry markets. This session will look at those factors – and others – in the beef, pork and poultry markets and how they will impact your operations in 2025 and beyond. |
8:00 am – 9:15 am |
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Break
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9:15 am – 9:45 am |
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Concurrent Workshops
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9:45 am – 10:45 am |
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Market Outlook Deep Dive
Join this breakout extended time for Q&A and further discussion with AMC’s economic experts and a special guest who will help knit all the pieces together for a comprehensive overall outlook that will benefit even those who are new to the industry. Attendees can take advantage of this opportunity for further discussion on the livestock and meat landscapes to gain a better understanding of market conditions and how they will affect the protein businesses in the coming year. |
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Engaging Critics in Constructive Conversations
Sometimes talking to consumers about buying and eating meat can feel a little like bringing up religion or politics at a dinner party. Social media, news reports and personal values about perceived healthfulness, animal welfare and sustainability can color people’s attitudes and make these conversations feel uncomfortable. In this session, participants will learn communications strategies to help them gain the confidence to engage with consumers and the broader public in informative and effective ways. Panelists will share examples of how they’ve executed effective consumer messaging campaigns and share tools and resources to support the advocacy of meat as an important part of the diet. |
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The AI-Informed Meat Department
Explore the impact of artificial intelligence (AI) to address challenges and unlock opportunities across the meat supply chain. Industry experts will share current applications and discuss how the combination of human management and AI-generated insights can lead to success. |
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Break
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10:45 am – 11:15 am |
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Meat the Future: CEOs Navigate Retail's Evolving Landscape
A panel of industry CEOs will share their perspectives on the role of the meat department in today’s food retail store. In this strategy-focused session panelists will explore opportunities for innovation, ways they are exciting and engaging today’s omnichannel consumers, what they expect from their meat suppliers and how they are adapting to meet future demands. |
11:15 am – 12:15 pm |
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Exhibit Hall Opens
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12:30 pm – 5:00 pm |
| GENERAL AGENDA | CENTRAL TIME |
|---|---|
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Registration Open
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6:30 am – 10:00 am |
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Breakfast
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7:00 am – 8:00 am |
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Behind the Meat Counter: Pork Carcass Fabrication
Back by popular demand after last year’s beef fabrication- join us for an in-depth demonstration on pork carcass fabrication. While originally designed for those new to meat, this interactive breakout session will have something for everyone- even those who have held the knife themselves- as we delve into not only how to fabricate the pork carcass, but also how to market each unique cut and flavor profiles to today’s consumer. This is a session you won’t want to miss! |
8:00 am – 9:00 am |
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Break
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9:00 am – 9:30 am |
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Regenerative Agriculture 101: A Beginner’s Guide
Join us for an engaging and informative session designed specifically for anyone in the retail meat industry who is eager to explore the principles and benefits of regenerative agriculture. This workshop will demystify regenerative practices and illustrate how they can enhance customer appeal of meat products related to sustainability and environmental stewardship. |
9:30 am – 10:30 am |
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Break
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10:30 am – 10:45 am |
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Exploring the Post-Election Environment: What’s Ahead for Meat?
After a tumultuous 2024 election season and a year marked with continued pressures from inflation and ever-increasing regulations, what is ahead for the industry under a new presidential administration and changes in Congress? In this session, the always level-headed, straight-talking Ron Elving, Senior Washington Editor for National Public Radio will provide insights into how the national political environment could impact the meat industry in the months ahead. |
10:45 am – 11:45 am |
